Advertising
Mon 5th Oct
What is Advertising?
Advertising is a way of promoting a brand, product or service to the public using a variety of platforms. This is usually to persuade people to buy from their brand. It can be promoted on many different platforms, these include posters, leaflets, billboards, signs, social media, radio adverts and merchandise. The purpose of advertising is to inform the users about their product and convince customers that a company's services or products are the bets and enhance the image of the company. Advertising points out and creates a need for a product or service, it demonstrates new users for establishes products and announces new products and programs.(Source:https://en.wikipedia.org/wiki/Advertising).
Examples of Good Advertising
Source:https://blog.hubspot.com/marketing/best-advertisements
The first good advertising example I have found is Coca-Cola, the advertisement was called Share a coke, in this advertisement they appealed to individuals, they did this by putting their names on each bottle. This advertisement was a breaking news story across marketing and advertising industry. Many consumers were enchanted by it, while others were confused by it. Nonetheless, Coke received immediate attention for it. What I like about this type of advertisement was the fact that you could walk into any store that sold Coke and see if they had your name on it. It was a type of Easter egg hunt if you will to see if you can find your name. I think Coke really appealed to everyone world wide and have really captured people to carry on drinking their drink. Next up we have the Budweiser advert. The advert starts gently: "What are you doin'?" Someone asks. "Watching the game, havin' a Bud" (a Budweiser), someone replies. As more friends pick up the phone, the hilarity ensues: "WHASSUP!?" is yelled back and forth, becoming a classic catchphrase and an icon of beer-drinking culture that ran constantly on sports networks over the next few years. This advert was very popular during the Super Bowl in 2000, and people still say it today. What I like about this advert is the fact that it appeals to everyone, I'm sure there's been a time when everyone has said this catch phrase. I know I have !. This advert in my eyes was one advert that will go down in history as not only has it stayed around for a long amount of time, it assembled a large following to the beer Budweiser. Finally, we have Google with their Year in search Advertisement, this advert has become very well know and it is so powerful and so true, you totally forget its an advertisement. This advert began in 2009, it is a written report of the public's most common google searches over the previous 12 months. The whole advert is bold, and it is a yearly reminder of how much we depend on google for information on the news and events happening in this world. I think Google wanted to remind their customers how much they care about their users. What I like about this advert is the fact that it uses real life scenarios and shows how we as people can come together as one and help those in need. All these adverts depict a certain message that can be used in my advertisements for my brand. I want to show customers that I listen to their feedback and prioritise the improvements that are needed. As this would be first time creating an advert for a brand, these adverts really help me group all ideas together and produce an advert that will help my brand grow and grow.
Examples of bad advertisements
Source:https://www.workzone.com/blog/bad-ads/
The first bad advertisement I have found is the Pepsi advert, in this advert Pepsi trivialises social justice movements. This advert is bad because they mistook social justice movements for an opportunity to sell soda, which is very disrespectful to the people who have suffered and sacrificed for the sake of protest and change. Pepsi wanted to lend a helping hand for social change which in their sake is good but using serious social issues to sell a product is insensitive and insulting. I truly think Pepsi has missed a mark here and this is a good example of what not to use when it comes to making an advertisement for my own brand. Next up we have Burger King, they have botched their own option of "where's Waldo". Burger King kicked off the campaign and tells customers that if they can find Herb at a Burger King location they will win $5,000. Herb was an ordinary guy not very wroth of being the centrepiece of an ad campaign. Finally, a 15 year old spotted Herb but was rejected the cash price, then Burger King gave the cash prize to his 16 year-old friend instead. The advertisement contest age was a minimum of 16. I think that Burger King could off improved this advertisement by making Herb a more exciting character, and the contest rules were poorly communicated and resulted in a situation where they had to turn down the contest winner. Finally, we have Star Bucks, in 2002 Star bucks came out with a print that seemed to resemble 9/11. It resembled 9/11, because of the two cups, strangely square tipped blades of grass that resembled buildings, a zooming dragon fly and an ad copy "Collapse into cool, this made people think Starbucks was resembling the 9/11 catastrophe. This advert was widely offensive or was it a huge coincidence. All of these adverts show aspects that I shouldn't include in my own advertisements. One of the biggest aspect that I have. taken is that make sure I go over all advertisements and make sure that they resemble what I want them to resemble and also are clear and understandable.
Advertisement that stands out to me
Source:https://www.wordstream.com/blog/ws/2019/08/13/persuasive-ads
The first advert that sticks out to me is the Streeteasy, "Find Your Place" campaign. Streeteasy is a New York real estate mobile app. The campaign was posted all over subways throughout the city and highlighted section of the city in a relatable way, because finding a place to live makes everyone feel happy. The campaign had a subtle, inside joke quality to it. The Brand leaned into the feeling of solidarity between city dwellers to evoke humour in the face of finding a new place to live. This advert sticks out to me because they are inviting people to use their brand by the means of humour. This is something that I try to do myself, everyone likes to be happy, so by using a humorous approach to marketing it is not only making users happy, it also suggests that the process of buying a product is enjoyable and effortless. The next advertisement that sticks out to me is Heinz, the adverts includes Ed Sheehan being the face of the product. This advert works by Ed Sheehan being charming and he narrates the commercial as though its a pitch. The effect makes it feel like you're watching a movie clip instead of an ad. He convinces you that all the "posh" food and sauces are nothing without his backpack-based Heinz. This advert works because it has a face like Ed Sheehan on it, he has such a following, that Heinz has recognised that and thought if we use him as our face of our product it will build awareness for our product. This is something that I would be interested in doing because my brand includes selling shoes and fashion, so I would need a high profile face to model the shoes and fashion. This will not only build interstate's in my brand it will hopefully get other high profile people interested and think they would want to model by brand.
My own brand advertisement
For my own brand advertisement I would want to use all factors that I have taken on board from the work displayed above. One of the major factors that I have taken on board is when it comes to making an advertisement for my brand, I have to make it understandable to those watching. If I make it understandable it will mean people will understand what I am trying to get across and make people understand what my brand is about. Another factor that I want to include in my own advertisement is adding a side of humour to it, adding this will therefore making people excited to go to my brand. Once one person has visited my brand through an advertisement and has had a good experience, it goes to word of mouth. Hopefully that one person will tell the next person and so fourth. Hopefully causing a chain reaction that sends my brand upwards and majorly boosting the awareness of this new brand. As well as including factors I need to make sure I know what not to include. Is this something that I have obtained when completing the bad advertisements, all you have to do is look at the Starbucks advert, all I need is for one advert go go bad and it will cause years of damage to my brand and in some scenarios it might get so bad that I wouldn't be bale to recover. So this is why it is so important to make sure all advertisements made in the future are checked and made to the highest standard It can be. One of the main places I would advertise on is social media, Social media is a former growing platform that will only grow. So if you think, if I was to start advertising now on social media and grow my page with the growing Path of social media, fingers crossed my advertising would grow at the same speed and rate at any social media platform. The start of an advertisement campaign would be the hardest as I haven't got followers of the brand, but hopefully in years to come I will be receiving feedback on my brand, therefore helping me improve all aspects of the brand including advertisement.