Design Process
Starting the design process
To start the design process i begun by creating some rough sketches of what i thought would suit the needs of my partner best. My partner provided me with different logo designs but he soon told me that he had a favourite. Therefore i only used the favourite logo and worked onwards from there. Below you will be able to see the starting logo and what i thought might work quite well with it. So my first idea was to add banners around the logo. The reason i did this was because the name of the brand was "breeze", and no one likes a breeze. So i ventured into this ally and thought i could add some bars around it as it is locking the breeze away. Also by doing so it is adding a hidden story in the logo and something like that i find interesting. My next sketch was adding a a ring around the logo. As the logo was circular it reminded me of a planet, as soon as i thought planet i thought of Saturn. Saturn has a ring around it so i decided to add this to the logo and see how the outcome would look like. Out of all the sketches this was my least favourite because i thought that it didn't look professional it looked like more of a child's brand. After completing that sketch i moved onto creating my last sketch. To come up with this idea i accidently loaded 2 layers of the logo into one document. One of the logos was a blue colour and the other was a black. They overlapped each other and that image created enabled me to come up with the final sketch. The final sketch included a light blue as the base, a not to so dark blue as the centre and finally a dark blue as the top layer. This logo was one of my favourites as it included depth into the logo and looked really professional. All of the work created below was created by using the software, Adobe photo-shop and adobe illustartor.Overall the design process of sketching the designs out was very positive and i thought that me and my partner both adapted to how we both work. We both communicated very well and gave each other clear instructions into what we wanted out advertisements to look like. If i was to do it again i would think about holding a focus group instead of speaking over the massager on teams.
First Sketch
Second Sketch
Third sketch
After finishing the sketches i sent them over to my partner and let him see what i have created. Out of the three my partner liked the first sketch and the third sketch the most. After hearing what my partner had to say i wanted to show him what it could look like on an actual t shirt. So i went over to mock up world on the internet and found a t shirt mock up that i used to add one of the sketches too. I thought it was important to show my partner what it looked like on a t shirt as then he can cage what improvements are needed and see what areas i have fulfilled his requirements. Below you will be able to see the t shirt mock up. The t shirt on the right hand side will display the t shirt's back and the t shirt on the left will display the t shirt's front. Once my partner saw the t shirt mock up he really visualised what his brand can become and also helped me understand areas that he liked and dis-liked. One piece of feedback that was provided was adding different colours ways to the third sketch therefore giving the t shirt a whole different feeling. Also enabling my partner to produce a wide Varity of different t shirts.
Original Sketch
Front Side T Shirt
Back Side T Shirt
After completing the mock ups i moved onto creating different variations of the third logo design. I started of choosing the colours that would stand out and draw people in. The colours i decided to add were red, green, yellow, and purple. I also decided to add 2 different colours to make up one logo. For example i used green and blue for one logo and i used yellow and purple for another logo. I wanted to create different variations of the logo as it provides my partner with different t shirts he could use for his brand. After completing the different variations of the logo i showed them to my partner. He instantly liked them, and complemented them. This was a nice thing for me to hear as i wasn't to sure how he would feel about the different variations of the logo. However he did mention that i might want to work on the second logo sketch that i created. He mentioned how much he liked that one too so after finishing the conversation with my partner i moved onto creating a different colour way of the second sketch. I also loaded this design up on a t shirt mock up, therefore enabling my partner to see the design in a realistic format. Throughout this part of my design process i felt quite confident as i knew what my partner was expecting and i felt like i could complete the expectations my partner has. If i was to complete this again i might think about adding more variations to the second logo as i mainly focused my time on the third logo.
